Image consulting is a professional field which aims to improve the image of the client personally or professionally through appearance, behavior, and communication. It is the process of evaluating the impact of a person’s appearance on their professional image.
Image consultants are usually experts in marketing and fashion; they train their clients to improve their image for social events or to achieve certain goals. Not only individuals, but also companies can be clients of image consultants, but main clients remain executives and politicians. An image consultant’s main focus is on dressing, personal style, clothes buying, body language and etiquette, taking a customer through a process of evaluating their lifestyle and helping them change their body language and attire, in order to help improve their image.
Today, the concept of power dressing has become a part of work culture, helping establish a market for the field of image consulting. The practice has seen a rise in demand due to customer-centric verticals such as retail, hospitality and public relations. The term itself has broadened to include etiquette, body language, communication, presentation and personal branding.